| Abstract | Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas through virtual communities and networks. Social media may include but is not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, blogs, and forums. The University of West Florida utilizes social media as a valuable marketing and communications tool to reach faculty, staff, students, prospective students, parents, alumni, and the general public. In order to promote consistent University messaging, UWF has designated the Office of Institutional Communications (OIC) to oversee the official University social media outlets and covered use. |
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