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Overview

The UWF Collegiate Licensing Program is the vehicle through which the university grants permission for the use of the University's marks.

Any manufacturer of products bearing any University of West Florida mark, including items not for resale, must be properly licensed before offering such goods for sale. Please keep in mind that licensed vendors are required to submit artwork containing any UWF mark(s) to SMA for approval prior to sale. UWF departments placing orders from licensed vendors should plan to allow time for the approval process, normally one to two days.

The following instructions are available to assist the University community in knowing how to find the list of vendors who are licensed and may be used for the purchase of goods bearing a UWF mark. This list is updated on a monthly basis by Business & Auxiliary Services marketing.

Instructions

 

There are two ways to get to the UWF Licensed Vendors lists.

OPTION 1

Step 1

Open your browser and go to uwf.edu. Type "licensing" in the Search field (see below).

 

Step 2

 

Click on Licensing Overview (see below).


Step 3

Click on "UWF Licensed Vendors" in the left navigation (see below).


 

You will be taken to a page that looks like the screen shot below.

 

 

Here you may choose to see the list of "UWF Licensed Vendors, Contacts" (vendors by license type)

 

 

or "UWF Licensed Vendors, Category" (vendors by license type, then goods sold).

 

 

Both of these documents are PDFs.


OPTION 2

Step 1

Go to google.com.

Step 2

Enter "UWF Licensing".  You should see something similar to the screen shot below.

Step 3

Click on UWF Licensed Vendors.  You will be taken to a page that looks like the screen shot below.

Here you may choose to see the list of "UWF Licensed Vendors, Contacts" (vendors by license type)

or "UWF Licensed Vendors, Category" (vendors by license type, then goods sold).

Both of these documents are PDFs.

FAQs

What types of Licenses are available to Vendors?

Standard – used by companies that desire to produce licensed products for resale to the general public

Restricted – used by companies that desire to only produce licensed products for internal use at the selected institution

Cobranded – may use company logo along with UWF logos on items

I would like for a company to be a vendor. What should I tell them?

Vendors should visit the SMA website to apply for a license. Vendors will have access to the UWF licensed marks after they have completed the licensing registration process.

I want information about UWF logos and using them for internal publications.

UWF community seeking  information regarding logos or other brand-related questions for internal campus use, please consult the UWF Comprehensive Brand Guide or contact Pola Young, Marketing & Creative Services, at pwyoung@uwf.edu for more information or to obtain artwork.

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