Overview
| Excerpt |
|---|
FIN-12.01-04/20 - Use of UWF Licensed Marks The UWF Collegiate Licensing Program is the vehicle through which the university grants permission for the use of the University's marks. Any manufacturer of products bearing any University of West Florida mark, including items not for resale, must be properly licensed before offering such goods for sale. Please keep in mind that licensed vendors are required to submit artwork containing any UWF mark(s) to SMA CLC for approval prior to sale. UWF departments placing orders from licensed vendors should plan to allow time for the approval process, normally one to two days. UWF community seeking vendors who are licensed with UWF will find instructions for accessing the Licensee Search below. UWF Logo(s) Use or other brand-related questions for internal campus use, should be directed to the UWF Brand Portal or Institutional Communications, at brand@uwf.edu for more information or to obtain artwork. The following instructions are available to assist the University community in knowing how to find the list of vendors who are a vendor who is licensed and may be used for the purchase of goods bearing a UWF mark. This list is updated on a monthly basis by Business & Auxiliary Services marketing. |
Instructions
There are two ways to get to the UWF Licensed Vendors lists.
OPTION 1
Step 1
Open your browser and go to uwf.edu. Type "licensing" in the Search field (see below).
Step 2
Click on Licensing Overview (see below).
Step 3
Click on "UWF Licensed Vendors" in the left navigation (see below).
You will be taken to a page that looks like the screen shot below.
Here you may choose to see the list of "UWF Licensed Vendors, Contacts" (vendors by license type)
or "UWF Licensed Vendors, Category" (vendors by license type, then goods sold).
Both of these documents are PDFs.
OPTION 2
Step 1
Go to google.com.
Step 2
Enter "UWF Licensing". You should see something similar to the screen shot below.
Step 3
Click on UWF Licensed Vendors. You will be taken to a page that looks like the screen shot below.
Here you may choose to see the list of "UWF Licensed Vendors, Contacts" (vendors by license type)
or "UWF Licensed Vendors, Category" (vendors by license type, then goods sold).
Both of these documents are PDFs.
Licensing Program Worker Guide (View this Guide which will take you to the Licensing Program Worker Training) Licensing Approval Review Info and Reference Materials (Materials for use by the UWF Licensing Team; All Federally Registered Marks can be viewed from this page.) |
Instructions for Using Licensee Search
UWF Licensed Vendors web page.
If you have issues with finding a vendor, please email licensing@uwf.edu.
FAQs
| Expand | |
|---|---|
|
...
| ||
| Expand | ||
|---|---|---|
| ||
Standard – Retail – used by companies that desire to produce licensed products for resale to the general public. Restricted – Internal – used by companies that desire to only produce licensed products for internal use at the selected institutionCobranded – may use company logo along with UWF logos on items. |
| Expand | ||
|---|---|---|
| ||
| Expand | ||
| ||
Vendors should visit the SMA website to Vendors should visit the CLC.com website and select the “Get Licensed” tab to apply for a license. The CLC contact information for businesses interested in becoming licensed to produce UWF merchandise is Licensing@CLC.com or 770-956-0520. Vendors will have access to the UWF licensed marks after they have completed the licensing registration process. Current licensees, please note that Learfield Licensing merged with CLC in 2019 and is now known as CLC. |
| Expand | ||
|---|---|---|
| ||
| Expand | ||
| ||
UWF community seeking information For information regarding logos or other brand - related questions for internal campus use, please consult the the UWF Comprehensive Brand Guide or contact Pola Young, Marketing & Creative Services, at pwyoung@uwfPortal or contact brand@uwf.edu at Institutional Communications for more information or to obtain artwork. |