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Overview


FIN-12.01-04/20 - Use of UWF Licensed Marks

The UWF Collegiate Licensing Program is the vehicle through which the university grants permission for the use of the University's marks.

Any manufacturer of products bearing any University of West Florida mark, including items not for resale, must be properly licensed before offering such goods for sale. Please keep in mind that licensed vendors are required to submit artwork containing any UWF mark(s) to CLC for approval prior to sale. UWF departments placing orders from licensed vendors should plan to allow time for the approval process, normally one to two days.

UWF community seeking vendors who are licensed with UWF will find current lists on the UWF Licensed Vendors webpage.

UWF Logo(s) Use or other brand-related questions for internal campus use, should be directed to the UWF Brand Portal or Institutional Communications, at brand@uwf.edu for more information or to obtain artwork.

The following instructions are available to assist the University community in knowing how to find the list of vendors who are licensed and may be used for the purchase of goods bearing a UWF mark. This list is updated twice each month by Business & Auxiliary Services marketing.


Licensing Program Worker Guide (View this Guide which will take you to the Licensing Program Worker Training)

Licensing Approval Review Info and Reference Materials (Materials for use by the UWF Licensing Team; All Federally Registered Marks can be viewed from this page.)



Instructions

UWF Licensed Vendors web page.


If you have issues with finding a vendor, please email licensing@uwf.edu.


FAQs


Retail – used by companies to produce licensed products for resale to the general public.

Internal – used by companies that desire to only produce licensed products for internal use at the selected institution.

Vendors should visit the CLC.com website and select the “Get Licensed” tab to apply for a license.  The CLC contact information for businesses interested in becoming licensed to produce UWF merchandise is Licensing@CLC.com or 770-956-0520.  Vendors will have access to the UWF licensed marks after they have completed the licensing registration process.  Current licensees, please note that Learfield Licensing merged with CLC in 2019 and is now known as CLC.

For information regarding logos or other brand related questions for internal campus use, please consult the UWF Brand Portal or contact brand@uwf.edu at Institutional Communications for more information or to obtain artwork.


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