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Overview

Excerpt

The UWF Collegiate Licensing Program is the vehicle through which the university grants permission for the use of the University's marks.

Any manufacturer of products bearing any University of West Florida mark, including items not for resale, must be properly licensed before offering such goods for sale. Please keep in mind that licensed vendors are required to submit artwork containing any UWF mark(s) to

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Learfield for approval prior to sale. UWF departments placing orders from licensed vendors should plan to allow time for the approval process, normally one to two days.

UWF community seeking vendors who are licensed with UWF will find current lists on the UWF Licensed Vendors webpage. For information regarding logos or other brand-related questions for internal campus use, please consult the UWF Brand Portal or contact Pola Young, University Marketing and Communications, at pwyoung@uwf.edu for more information or to obtain artwork.

The following instructions are available to assist the University community in knowing how to find the list of vendors who are licensed and may be used for the purchase of goods bearing a UWF mark. This list is updated on a monthly basis by Business & Auxiliary Services marketing.

Instructions

There are 3 Options of how to get to the UWF Licensed Vendors lists online.

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You will be taken to a page that looks like the screen shot below.

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Step 3

Here you may choose to will see the list of "UWF Licensed Vendors, Contacts" (vendors by license type)

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or "UWF Licensed Vendors, Category" (vendors by license type, then goods sold).

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current licensed vendors for UWF. This is a PDF.

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OPTION 2

Step 1

Open your browser and go to uwf.edu. Type "licensing" in the Search field (see below), then Enter.

 

Step 2

 

Click on Licensing Overview (see below).

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You will be taken to a page that looks like the screen shot below.

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Step 4

Here you may choose to will see the list of "UWF Licensed Vendors, Contacts" (vendors by license type)

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or "UWF Licensed Vendors, Category" (vendors by license type, then goods sold).

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Both of these documents are PDFs.

current licensed vendors for UWF. This is a PDF.

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OPTION 2

Step 1

Go to google.com.

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Click on UWF Licensed Vendors.  You will be taken to a page that looks like the screen shot below.

Step 4

Here you may choose to will see the list of "UWF Licensed Vendors, Contacts" (vendors by license type)

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or "UWF Licensed Vendors, Category" (vendors by license type, then goods sold).

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current licensed vendors for UWF. This is a PDF.

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 Both of these documents are PDFs.

FAQs

 

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titleWhat types of Licenses are available to Vendors?

Standard – used by companies that desire to produce licensed products for resale to the general public

Restricted – used by companies that desire to only produce licensed products for internal use at the selected institution

Cobranded – may use company logo along with UWF logos on items

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titleI would like for a company to be a vendor. What should I tell them?

Vendors should visit the SMA website to Learfield Licensing website and select the "Licensing" tab to apply for a license. Vendors The Learfield contact for businesses interested in becoming licensed to produce UWF merchandise is Betsy Moore, bmoore@learfieldlicensing.com or (616) 395-0676, ext. 119. Vendors will have access to the UWF licensed marks after they have completed the licensing registration process. Current licensees, please note that SMA was acquired by Learfield Sports in late 2014 and is now known as Learfield Licensing Partners.

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titleI want information about UWF logos and using them for internal publications.

UWF community seeking  information For information regarding logos or other brand-related questions for internal campus use, please consult the UWF Comprehensive Brand GuidePortal or contact Pola Young, University Marketing & Creative Servicesand Communications, at pwyoung@uwf.edu for  for more information or to obtain artwork.